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POP 84 at Jacket Required London: an overseas presence for a brand without horizons

POP 84 will present its new Collection in the fashion fair into the London district of Tower Hamlets.


The horizon is the line that emphasizes the infinite. Victor Hugo said it. He was an artist, but also - and above all - the father of romanticism. Perhaps that is why we humbly allow ourselves to borrow one of its maxims. The horizon is the line that emphasizes the infinite, like some styles are horizon in the world of fashion. As the case of POP 84, an historical Italian fashion brand that is preparing to live the 2019 edition of Jacket Required, one of the main fashion fairs hosted by the city of London in the summer.

The exhibition will be held on Wednesday 24th and Thursday 25th of July in Brick Lane, in the Spitalfields area, in the London district of Tower Hamlets, where dozens of brands will present their collections in a two-day event entirely dedicated to contemporary clothing.

For the occasion, POP 84 will launch the "New Spring Summer 2020 Man & Woman" collection, entirely dedicated to casual clothing fans who want to keep up with the times without giving up the pleasure of wearing an historical garment.

"Pop 84 wants to return to the levels that in past years have characterized it as a well-known brand throughout Europe, so we decided to participate at Jacket Required, a fair where the most important brands exhibit the new collections." declared Tania Esposito, company sales manager. "The internationality of the fair marries our desire to return to treading territories all around the world with the quality of our collections."

Appointment on 24th and 25th July with Jacked Required London.

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